Last Friday I flew down to Oslo, Norway to meet up with the crew of my new outerwear sponsor, Norrona. I've been to the head offices of a few different outerwear companies by now, but Norrona's headquarters were different from those I've visited in the past.
I'm going to start at the beginning to give you all an idea of where I'm coming from. My mother is a very talented seamstress, and I'm not just saying that because she's my mother. So when I was growing up she used to make all my clothes. At the time I didn't really appreciate it because I wished we could just go out and buy what I wanted. Now when I look back I wish I had actually learned how to do it my self from her. Anyways, I was a mogul skier and whenever I needed or wanted new pants I'd draw up a design and my mom would create it. This went on for years. In fact my first season competing in freeride my mom sewed up an outfit I designed while we road tripped it from the East to West coast. She didn't even make it up to Tahoe because she spent the night finishing my outfit before flying out the next day. THANK YOU again mom!
So when I go a chance to check out the Norrona headquarters to see everything that goes down I was very impressed to see that almost everything was in house. If you have an idea you just draw it up, send it over to the sewing department and voila! Your new idea is ready for testing! Okay, maybe it's not quite that simple but you get the idea.
On site they've got a large selection of materials, parts, and machines. All you need to put together a solid piece of outerwear. To me it just seems so efficient and effective than trying to explain via email or over the phone exactly how you want something. It must really eliminate all the back and forth other companies must have to deal with.
Not only can they create their samples on site they've even got a testing area. There they can find out just how durable their gear really is. As an athlete it's really interesting to me to see all that goes into making the products I use every day. That way I can better understand how to help the companies I work alongside with make an even better product.
I'm really looking forward to this new partnership with Norrona. From their ski to hiking and biking clothing, I've got a lot of great gear to test its limits. For those of you that are curious here's a look at my first freeride outfit pre-sponsorship. In case you can't tell I'm in the middle between my friends Hannah and Whitney. I'd say my mom did a pretty good job putting this together while driving across the USA.